Deniz Zengin

UX Researcher & Design Thinker

Crafting meaningful experiences through research, empathy, and data-driven insights. Passionate about understanding users and creating solutions that truly matter.

Explore My Work

Portfolio

Selected UX Research Projects

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User Journey Mapping

Comprehensive research study mapping user touchpoints and pain points across a multi-platform experience. Conducted 20+ user interviews and usability tests to identify key opportunities for improvement.

User Research Interviews Journey Maps
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Usability Testing

Led comprehensive usability testing sessions to evaluate product interface and interaction patterns. Generated actionable insights that improved task completion rates by 40%.

Usability Testing Analytics A/B Testing
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Persona Development

Created data-driven user personas based on extensive qualitative and quantitative research. These personas now guide design decisions across multiple product teams.

Personas Research Synthesis Stakeholder Management
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Design System Research

Conducted research to inform the development of a comprehensive design system. Collaborated with designers and developers to ensure accessibility and consistency.

Design Systems Accessibility Component Testing
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Cross-Cultural UX Study

International research project examining cultural differences in user behavior and preferences. Insights shaped localization strategy for global product launch.

International Research Cultural Analysis Localization

Mobile App Research

End-to-end research for mobile application redesign. Utilized contextual inquiry, diary studies, and remote testing to understand user needs in real-world contexts.

Mobile UX Contextual Inquiry Remote Testing

Writing

Educational Content on UX Research

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Getting Started with User Research

A beginner's guide

A comprehensive guide for designers and product managers looking to incorporate user research into their workflow. Learn about different research methods, when to use them, and how to synthesize findings effectively.

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The Art of Asking Good Questions

Interview techniques

Master the skill of crafting insightful interview questions that uncover true user needs. This article explores techniques for avoiding leading questions and creating a comfortable environment for honest feedback.

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Communicating Research Insights to Stakeholders

Impact through presentation

Learn how to present research findings in ways that drive action and influence decision-making. Covers storytelling techniques, data visualization, and strategies for different audience types.

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Balancing Qualitative and Quantitative Research

Mixed methods approach

Explore the power of combining qualitative insights with quantitative data. Understand when to use each method and how to synthesize findings from multiple research approaches.

Beyond Research

Passions & Interests

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Art & Galleries

Passionate about contemporary art and exploring galleries. I find inspiration in creative expression and believe that art informs design thinking in profound ways.

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Ecology Initiatives

Actively following and supporting environmental and ecological initiatives. Interested in sustainable design practices and how UX can contribute to a better planet.

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Educational Content

Creating resources to help others learn about UX research. Committed to making research methodologies accessible to designers, developers, and product teams.

Let's Connect

Interested in collaborating or just want to chat about UX research? I'd love to hear from you!